Is Apple So Cool? Vote For Your Favourite Brand

Apple (NasdaqGS: AAPL - news) has retained its title as the coolest brand in Britain for a fourth year, according to the CoolBrands annual survey.

Streaming service Netflix (Xetra: 552484 - news) continued its charge up the rankings from 10th place last year to fifth, while Instagram rose from 14th to seventh.

Six new entries include Spotify, suggesting some competition for Apple Music, sportswear brand Adidas (Other OTC: ADDDF - news) , healthy foods retailer Whole Foods Market (NasdaqGS: WFM - news) , wireless home system maker Sonos, Shoreditch's boutique Ace Hotel and the Royal Albert Hall.

Selfridges, Dom Perignon, Rolex, Sony (Hanover: SON1.HA - news) , Bose and Stella McCartney were among the luxury names that dropped out of the list voted by 2,500 consumers and a panel of 36 "key influencers", which this year included musicians Ella Eyre and Labrinth.

Voters were asked to consider style, innovation, originality, authenticity, desirability and uniqueness when listing their brand selections.

CoolBrands spokesman Stephen Cheliotis said: "Attaining top 20 CoolBrands status takes time and isn't the result of a one year fad or flash in the pan.

"Young brands however, like Netflix and Instagram, are showing clear momentum. They are moving up the top 20 at a decent pace and posing a threat to established sector peers, suggesting they'll challenge the leading brand overall.

"How long Apple hangs on to pole is hard to predict, but as the initial excitement around new products dies down, evaluation on how pioneering these are could be telling."

The 2015/16 CoolBrands top 20 is:

1. Apple

2. Ray-Ban

3. Glastonbury

4. Nike (Sao Paolo: NIKE34.SA - news)

5. Netflix

6. Alexander McQueen

7. Instagram

8. Chanel

9. YouTube

10. Aston Martin

11. Spotify

12. Google (Xetra: A0B7FY - news)

13. Royal Albert Hall

14. Sonos

15. Whole Foods Market

16. Bang & Olufsen (LSE: 0MRM.L - news)

17. Ace Hotel

18. Adidas

19. Virgin Atlantic

20. Liberty