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Athletics-Puma renews sponsorship deal with sprint champion Bolt

Reuters - UK Focus

LONDON, Sept 24 (Reuters) - Olympic (BSE: OLPCL.BO - news) sprint champion Usain Bolt has renewed his sponsorship deal with Puma (Xetra: 696960 - news) until after the 2016 Games in Rio, the German sportswear company said on Tuesday.

Bolt has been with Puma since 2003 and the renewal is a fillip for a company struggling to keep pace with larger rivals Adidas (LSE: 0OLD.L - news) and Nike (NYSE: NKE - news) .

"I have always been very happy to be a part of the Puma family, I am proud to represent them and delighted to continue with them for the years ahead," the Jamaican sprinter said in a statement.