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Belgium's De Persgroep to buy Mecom Group for 196 mln stg

June 30 (Reuters) - European newspaper publisher Mecom Group (LSE: MEC.L - news) Plc said it had reached an agreement to sell itself to Belgium-based media group De Persgroep NV for 196 million pounds ($333.5 million).

Under the terms, Mecom shareholders will receive 155 pence in cash apiece, representing a premium of 35 percent to the stock's closing price on Friday.

Rothschild and BNP Paribas (Xetra: BNP.DE - news) were advisers for De Persgroep, while Gleacher Shacklock and Canaccord Genuity (Other OTC: CCORF - news) advised Mecom on the transaction. ($1 = 0.5877 British Pounds) (Reporting by Aastha Agnihotri in Bangalore; Editing by Gopakumar Warrier)