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British Gas to launch $125 mln customer loyalty scheme

Reuters - UK Focus

LONDON, Feb 22 (Reuters) - Centrica (Frankfurt: A0DK6K - news) owned British Gas, Britain's biggest energy supplier, said on Wednesday it would invest 100 million pounds ($124.85 million) in reduced bills and Sky (Frankfurt: 893517 - news) pay-TV packages as part of a customer reward programme.

British energy firms are under pressure to improve customer service and keep bills down after energy costs doubled over the past decade to around 1,200 pounds a year.

British Gas said this month it would freeze prices on its standard energy tariff until August.

The company said a range of new tariffs, to launch in April, would offer discounted energy and services such as boiler servicing and insurance as well as entertainment packages together with European pay-TV group Sky. (Reporting by Peter Hobson, editing by Louise Heavens)