BUZZ-ASOS jumps 5.3 pct, UBS talks up Amazon deal

** ASOS (Other OTC: ASOMF - news) rises 5.3 pct to 2025p after UBS (NYSEArca: FBGX - news) suggests firm may be a takeover target for Amazon.

** Stock has collapsed this year, down 66.9 pct YTD as earnings growth evaporates.

** UBS analyst Adam Cochrane says online fashion retail becoming more competitive, firm likely to benefit from buy-out with larger organisation.

** Amazon most likely buyer and could pay 5000p per share, UBS says.

** "Amazon intends to increase its international and clothing exposure and is not averse to consolidating the online retail space," he says, pointing to firm's acquisition of Zappos and roll out of Amazon clothing.

** Acquired video-game streaming service Twitch in August, Amazon's biggest deal in its 20-yr history.

** Tech M&A heating up with Yahoo (NasdaqGS: YHOO - news) reportedly nearing an investment in Snapchat platform.

** UBS raises price target on ASOS to 4050p from 4000p, though StarMine projects stock could be worth less than half its current share price should growth continue to fall. Chart: http://link.reuters.com/bes82w

** ASOS's forward P/E still three times that of rival Next (Other OTC: NXGPF - news) . Chart: http://link.reuters.com/ces82w (RM (LSE: RM.L - news) : alasdair.pal.thomsonreuters.com@reuters.net)