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BUZZ-View from the buyside: Greene King a good pub bet-Premier AM

Reuters - UK Focus

** Pub landlord Greene King (LSE: GNK.L - news) (GK) comes out top vs rival Marston's for Premier AM's head of UK equities Chris White ahead of this yr's Rugby World Cup, a likely magnet for pub-goers

** Uncertainty over GK's plan to buy Spirit Pub hampered GK's performance last yr Chart: http://link.reuters.com/zeb93w

** GK most borrowed FTSE 250 stock, with 17 pct of shares on loan, Markit (NasdaqGS: MRKT - news) data shows; White cites arbitrage shorting of GK & buying of Spirit & when this trade unwinds GK will benefit

** White confident GK will unveil plans for significant cost savings as well as improvements of margins at Spirit Pub

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** Says GK will also benefit from more affluent consumers amid supermarket price wars & QE-like boost from oil plunge

* Chose GK over Marston's on valuation grounds & because GK shares far more liquid; has struggled to offload Marston's shares in past (RM (LSE: RM.L - news) : tricia.wright1.thomsonreuters.com@reuters.net)