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Critics 'Blown Away' By Apple Watch Launch

(c) Sky News 2014

Most of the post-launch reaction focused on the launch of the Apple Watch, a new product category for the California company.

TechCrunch writer John Biggs said: "First (Other OTC: FSTC - news) , as a watch lover, I'm blown away.

"Apple (NasdaqGS: AAPL - news) has gone above and beyond the job in terms of materials and design and, more important, the interface. Here's everything we know about the new Apple Watch."

Mashable listed "11 things the Apple Watch looks like" - including "your dad's favourite belt", a slap bracelet, a Casio data bank and a yoga mat.

Rob Hodges from mobile site Mobiles.co.uk said: "Taking the mobile industry by storm, wearable tech will be a future focus for all major smartphone manufacturers and Apple is clearly staking their claim with the Apple Watch.

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"With the iPhone 6 offering Touch ID, NFC payments and an improved Wi-Fi chip, this could be the next revolutionary area for the company."

Cnet (NasdaqCM: CNET - news) wrote: "Several mobile companies have already released or announced their own smart watches.

"However, those devices have struggled to catch on with mainstream consumers. Part of the reason for that is a killer app for the category has failed to emerge. It also hasn't helped that the world has been waiting to see what Apple would bring to market."

Actor Stephen Fry, who was at the launch, wrote on Twitter (Xetra: A1W6XZ - news) : "Complete standing ovation for the Apple watch - looks utterly stunning - I'm worse than drooling."

Meanwhile Stuff.TV focused on the two new iPhone models, saying: "If Apple can pull of NFC payments (as nobody has managed yet) health and fitness tracking (as nobody has managed yet) and seamless integration of its phones, tablets, laptops and computers then the iPhone 6 will be a formidable device to compete with."

On the Sky News Facebook page, opinion was split.

Nathan Mass said: "Apple offers devices with an unbeatable premium build quality and for that reason alone, I will always be an apple fan."

But Zara Le Brocq said: "Stick to my trusty Samsung. Now Apple fans can stop with the 'android phones are stupidly big' comments."

Bethwell Dube added: "iPhone has gone backwards."