Yahoo Finance 
The Daily Mail is moving into TV for the first time with a news show with Dr Phil
Notice: Trying to get property of non-object in /home/sites/www.businessinsider.com/releases/20150624202115/models/Post.php on line 1537 Warning: Creating default object from empty value in /home/sites/www.businessinsider.com/releases/20150624202115/models/Post.php on line 1539
Dr Phil.
The Daily Mail is expanding into TV for the first time, with a US news show in partnership with daytime TV celebrity Dr Phil, putting the newspaper head-to-head with programs like "TMZ "and "Access Hollywood."
The newspaper publisher made the announcement on Thursday on its yacht at the Cannes Lions International Festival of Creativity.
The publisher has entered into a 50/50 partnership with Stage 29 Productions, the company behind the "Dr Phil" talk show and "The Doctors," to create a syndicated TV series — Daily Mail TV — that will first air in the fall of 2016. Studios are being set up at The Daily Mail's offices in New York, Los Angeles, London, and Sydney.
The show will bring the Daily Mail's online content to the TV screen, with "all" of the newspaper's journalists expected to be involved in some way, according to Daily Mail publisher Martin Clarke. In a video showcasing the type of content Daily Mail TV will be producing, the companies showed news anchors talking about stories and reading out comments from readers on the Daily Mail website, and even contacting them via Skype to ask their opinions on news stories.
CBS Television Distribution will be responsible for distributing the show, due to Stage 29 Productions "first look" arrangement with the company. The contract means CBS gets first access to the new shows Stage 29 produces.
Daily Mail TV will appear online, as well as TV. The company plans to offer the show out to broadcasters in international markets beyond the US, as well as to internet companies such as Amazon or Hulu.
The companies plan to monetize the program through license fees from TV stations, barter, and advertising.
(Business Insider) The Daily Mail and Stage 29 press conference at the Cannes Lions advertising festival.
Speaking at the press conference on Thursday, Dr Phil said this was the "most excited" he had been since the launch of the Dr Phil show.
Explaining the rationale behind the launch, he said: "In this day and time, we all know the broadcast platforms and digital platforms are living in parallel, interacting, and so may advertisers are saying 'what's the impact of the digital platforms on broadcast?' Buyers tell us they are looking for interactive, digital aspects of television that aren’t just bolt-ons but built into the concept."
And on choosing the Daily Mail, Dr Phil said: "What better concept than the number one English speaking website in the world. With a standpoint of looking through the lens, the camera lens, and the lens of the people its' happening to. That's what makes the Daily Mail so unique in my point of view."
He added that the merger of brands will become "disruptive" to the TV model,
Dr Phil said: "People are less willing to sit and passively let you feed them content for half an hour, or hour, you have to have the pace of interaction. They have to write your script, they have to tell you what you want to see. The Daily Mail is so good at doing that. When you look at Daily Mail and look at the top of that page, [stories are] at the top of that page because you put [them] there."
The Daily Mail has had a vocal presence at Cannes this year. On Tuesday the newspaper publisher announced a deal with WPP and Snapchat to form an ad agency called Truffle Pig.
On Wednesday night the company hosted a party on its yacht, attended by a bunch of A-list celebrities including Kim Kardashian, Kylie Jenner, and Will.i.am.
NOW WATCH: How to stop getting those annoying game invites on Facebook
More From Business Insider
