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Discounters hit record UK grocery market share - Kantar Worldpanel

LONDON, June 28 (Reuters) - The combined UK grocery market

share of German discounters Aldi and Lidl

has hit a record 10.5 percent as they continue to win business

from Britain's traditional big supermarkets, industry data

showed on Tuesday.

Market researcher Kantar Worldpanel said Aldi's sales

increased 11.5 percent year-on-year in the 12 weeks to June 19,

taking its market share to 6.1 percent, while Lidl's sales rose

13.8 percent, taking its share to 4.4 percent.

The performance of Britain's so-called big four grocers was

a continuation of recent trends, with all of them losing market

share compared with the year before.

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Sales at Tesco (Xetra: 852647 - news) fell 1.3 percent, while at Morrisons

they dropped 2.4 percent, both reflecting the ongoing

impact of store disposals. At Sainsbury's sales fell

1.4 percent, while at Asda they were down 5.9 percent.

Overall UK grocery sales fell 0.2 percent, while deflation

was 1.4 percent.

Falling prices reflect the impact of Aldi and Lidl and the

market's response, as well as deflation in some major product

categories such as bacon, butter, and detergents.

The monthly data predates Thursday's referendum which saw

Britain vote to leave the European Union.

"The immediate economic uncertainty is unlikely to cause a

substantial fall in grocery volumes, as demonstrated by the 2008

financial crisis when basic food, drinks and household sales

proved resilient," said Fraser McKevitt, head of retail and

consumer insight at Kantar Worldpanel.

But he noted that with an estimated 40 percent of the food

Britain consumed sourced from overseas, any long term change in

exchange rates could threaten the current period of cheaper

groceries.

Market share and sales growth (percent)

12 wks to 12 wks to pct change

June 19, June 21, in sales

2016 2015

Tesco 28.2 28.6 -1.3

Sainsbury (Amsterdam: SJ6.AS - news) 's 16.3 16.5 -1.4

Asda 15.6 16.5 -5.9

Morrisons 10.8 11.0 -2.4

Co-operative 6.3 6.2 2.0

Aldi 6.1 5.5 11.5

Waitrose 5.2 5.1 1.3

Lidl 4.4 3.9 13.8

Iceland 2.1 2.0 3.5

(Reporting by James Davey; Editing by Mark Potter)