Germany approves no-single buyer model for Bundesliga rights auction
FRANKFURT, April 11 (Reuters) - Germany's federal cartel office said on Monday it had approved plans to stop any single buyer from winning in an auction all live rights to show top-flight soccer league matches from season 2017/18.
The watchdog said in a statement that it would be sufficient if broadcasting rights for between 30 and 102 attractive Bundesliga matches out of a total of 306 were awarded to an alternative buyer.
This would mean that Sky Deutschland (LSE: 0OCM.L - news) , part of Rupert Murdoch's Sky (LSE: BSY.L - news) , which grabbed virtually all live rights in the last auction, would lose some of the rights in the upcoming seasons. (Reporting by Harro ten Wolde; Editing by Maria Sheahan)