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India's Tata Motors to rename hatchback that sounds like Zika

Reuters - UK Focus

MUMBAI, Feb 2 (Reuters) - The rapidly-spreading Zika virus has an unlikely victim - Indian carmaker Tata Motors Ltd (BSE: TATAMOTORS4.BO - news) .

The carmaker said on Tuesday it had decided to rename its soon-to-be-launched hatchback Zica, short for Zippy Car, after the mosquito-borne virus was declared an international health emergency.

Tata Motors, part of the Tata Group, one of India's largest conglomerates, said it would decide on a new name for the hatchback after a few weeks. It (Other OTC: ITGL - news) is due to showcase the car in the biennial New Delhi motor show starting Wednesday.

The World Health Organization has said Zika is "spreading explosively" and could infect as many as 4 million people in the Americas.

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Tata Motors is seeking an image makeover with the curvaceous hatchback, which is being endorsed by that is endorsed by world soccer player of the year Lionel Messi.

India's fifth-biggest automaker, which owns the Jaguar and Land Rover brands, has struggled to dispel perceptions of cheapness since releasing its Nano cars seven years ago costing under $3,000. (Reporting by Devidutta Tripathy, editing by Louise Heavens)