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    Inditex prepares to enter Georgia and Bosnia using traditional strategy

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    ^REURUSD1,140.070.00

    LONDON (ShareCast) - Spanish textile retailer Inditex is prepared to enter every corner of the European market and is set to open its first store in Georgia. According to company sources, the group is looking to be present in the Georgian capital of Tiflis by March or April. Inditex will reportedly use its same traditional strategy in order to introduce itself to new markets, by establishing an alliance with an unidentified local partner that is familar with the country's business environment. Once it establishes itself there, Inditex will buy back its stake. This will not be the only new European market that Inditex will try to enter. In one month's time, it also plans to open its first stores in Bosnia and Herzegivina, the only former Yugoslavia nation along with Macedonia where it is not present. Following these two openings, Inditex will have few untouched markets in Europe (Chicago Options: ^REURUSD - news) . Only Belarus, Moldova, and Macedoia remain. M.D.

     

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