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Ladbrokes names digital boss Mullen as new CEO

Reuters - UK Focus

LONDON, March 20 (Reuters) - British bookmaker Ladbrokes named the boss of its digital arm Jim Mullen as its new chief executive on Friday, reflecting its focus on better competing in a growing online market.

Mullen, a former chief operating officer of rival William Hill's online business, joined Ladbrokes (LSE: LAD.L - news) in November 2013 and has led an overhaul of its digital arm, delivering new products and systems to improve its position against better performing rivals.

He will take over on April 1 from Richard Glynn, who Ladbrokes said in December would be replaced after five years in charge.

(Reporting by Neil Maidment; editing by James Davey)