RosettaBooks and Worldreader Partner for Holiday eBook Promotion to Support Global Literacy

NEW YORK, NY and SAN FRANCISCO, CA--(Marketwired - December 02, 2014) - This holiday season, RosettaBooks and Worldreader are teaming up to help Worldreader fill classrooms in Africa with e-books. Using e-readers, mobile phones and other digital technology, Worldreader provides digital books to children and families in the developing world. Since 2010, over 250,000 people a month have read more than 2 million books using Worldreader's reading platforms.

Today, leading independent eBook publisher RosettaBooks kicked off its month-long #WeReadBecause: Never Underestimate the Power of a Good Book campaign, discounting 152 eBooks to $3.99 and under. RosettaBooks will donate 10% of the campaign proceeds to Worldreader's mission to bring digital books to every child and their family, so that they can improve their lives.

eBook deals include several bestselling authors and eBooks, including Stephen Covey's The 7 Habits of Highly Effective People, A Woman of Substance by Barbara Taylor Bradford, William Shirer's The Rise and Fall of the Third Reich, Cat's Cradle by Kurt Vonnegut, and several more eBooks by Arthur C. Clarke, M.C. Beaton, Ridley Pearson, Robert Graves, Dave Pelzer and Charles Schultz.

"To us it might just be a wonderful book, but to the kids and families in the Worldreader program, it's life-changing," said Arthur Klebanoff, CEO of RosettaBooks.

RosettaBooks has been a supporter of Worldreader's efforts by making 135 of its bestselling books available. Today RosettaBooks also announced that those books would be made available as well through Worldreader Mobile, a free mobile reading application optimized for inexpensive cell phones to reach children, families and adults on devices they already own.

"Worldreader actively looks for partners like RosettaBooks who share our mission of books for all," said Dani Zacarias, Senior Digital Publishing Manager of Worldreader. "We believe that, in time, it will be because of publishers like RossettaBooks that illiteracy becomes a thing of the past the world over. We're excited to get thousands more children and families reading."

View all of the discounted RosettaBooks eBooks in the campaign by visiting the #WeReadBecause landing page: www.rosettabooks.com/we-read-because

Throughout the month, RosettaBooks is asking followers and readers to use the campaign hashtag #WeReadBecause to help spread the word about the promotion, as well as engaging with fellow readers why they love to read, on social media platforms such as Facebook, Twitter and Tumblr.

About RosettaBooks: RosettaBooks is the leading independent eBook publisher with a leadership in digital marketing and eBook promotions. Discover, explore and sample eBooks from several bestselling authors in the RosettaBooks app -- specifically designed by book lovers for book lovers. The free app brings an exciting mix of features including sample chapters, free eBooks and a reading community. Visit the RosettaBooks Blog for author interviews, book nerd confessions, eBook deals, life in eBook publishing, and much more. For more information, please visit RosettaBooks.com and follow the e-publisher on Facebook and Twitter.

About Worldreader: Worldreader is a US-based literacy nonprofit using technology to make sure every child on the planet has the books they need to improve their lives. Using low-end cell phones, e-readers, and digital books, Worldreader currently reaches 342,741 readers in 39 countries, providing them with over 11,000 book titles in 44 languages. The organization was founded 2010 by former Microsoft and Amazon executive David Risher, and former Marketing Director at Barcelona's ESADE Business School Colin McElwee. Worldreader is an invited member of the Clinton Global Initiative. For more information, please visit www.worldreader.org and follow the nonprofit on Facebook and Twitter.