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Shoppers Splash Record £3.3bn Over Four Days

The four-day shopping bonanza from Black Friday to Cyber Monday raked in £3.3bn for retailers - a record sum.

As stores concentrate on fulfilling orders and taking more in the run-up to Christmas, figures released by Experian (Other OTC: EXPGF - news) -IMRG analysts showed that Black Friday - the US discount import - was the biggest for UK firms over the four days.

It (Other OTC: ITGL - news) had already announced that £1.1bn was spent online alone - a record sum - and now says retailers took in £968m on Cyber Monday - a rise of 34% and another record amount.

Many retailers, both online and in-store, offered bargain hunters deals across the four days and beyond.

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However, shoppers largely stayed away from stores offering Black Friday bargains following the chaotic scenes of last year, which saw shoppers fight for TVs and other electrical goods.

Experian predicted that the more traditional Boxing Day sales would fail to rake in as much as Cyber Monday - which focuses on web-based offers.

Many retailers reported having their busiest Cyber Monday ever but Amazon, Britain's biggest online retailer, said: "Cyber Monday remains one of our biggest days and continues to grow every year but its position as the biggest day in the online retail calendar has now been taken by Black Friday.

"We expect to see high demand from customers continue from this point forward with increasing numbers shopping right up until Christmas Eve."

Experian's senior retail consultant, James Miller, added: "Retailers still have more opportunities to reach customers in the run-up to Christmas, with Manic Monday on 7 December representing the time when consumers look to order gifts to ensure they receive them before Christmas."

It has forecast another £733m will be spent on Manic Monday next week - a rise of 10% on last year.