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Tesco names new brand director after record loss

Reuters - UK Focus

LONDON, April 24 (Reuters) - Britain's biggest supermarket chain Tesco (Xetra: 852647 - news) named Michelle McEttrick as its group brand director, bringing in the former chief marketing officer of the global retail bank at Barclays (LSE: BARC.L - news) to help its turnaround.

Tesco's new chief executive Dave Lewis is trying to lead a recovery at the company which on Wednesday reported one of the biggest annual losses in British corporate history, having lost market share to fierce competition at home.

"Michelle brings a real diversity of expertise and experience to Tesco. Her experience spans working on and leading the rejuvenation of British Airways and Barclays," Tesco's group customer officer Robin Terrell said in a statement on Friday.

McEttrick will join Tesco on May 18. (Reporting by Sarah Young; editing by David Clarke)