Brits are planning to spend more on their other halves this Valentine’s – in fact they’re planning to spend the most at any time since the downturn began in 2008.
But not all parts of the country will be spending equally.
New figures from Travelodge show that the men of Sheffield and York are planning to spend the most on their partners this February, while residents of Aberdeen and Aberyswyth are planning on spending the least.
In fact a girl in Sheffield can expect gifts worth more than 12 times as much from her boyfriend or husband as one in Aberdeen.
When asked why they were spending more this Valentine’s, 42% of men answered that recession had put a strain on their relationship. As a result they planned to invest a little extra in Valentine’s Day to show their partner how much they meant to them.
“Many people, especially men, spend money to please or appease, when their partners would simply like to have more time, thought and appreciation from them,” explained relationship psychologist Corinne Sweet.
“It's easy to click a button or flash a card to buy love, in comparison to spending some quality time together, cooking a meal, giving a massage or making a card. However, the personal touch, the little thoughtful gesture, is often more a sign of true love and commitment than extravagant, OTT romantic gestures."
Although men hoping for an expensive treat are likely to miss out – British women are only planning to spend half of what men are.
The top spending British cities:
The cities where men plan to spend the least: