Unilever buys premium Italian ice cream maker GROM
MILAN, Oct (HKSE: 3366-OL.HK - news) 1 (Reuters) - Unilever (NYSE: UL - news) has agreed to buy Italian high-end ice cream maker GROM, the consumer product giant said on Thursday adding the acquisition would strengthen its ice cream portfolio with a premium brand.
The Italian company, which has 67 shops in Italy and abroad, was founded in 2003 in Turin, in the Piedmont region where well-known food companies Ferrero and Eataly have their home base.
The GROM business will remain independent and managed by its founders from Turin, Unilever said in a statement.
The financial terms of the agreement were not disclosed. (Reporting by Francesca Landini, editing by stephen Jewkes)