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How Yelp Avoided a Head-On Collision with Alibaba

How Yelp Avoided a Head-On Collision with Alibaba

About six months after Yelp (YELP) closed the sale of its online food delivery service, Alibaba (BABA) announced that it was taking full ownership of the food delivery service Ele.me. Yelp sold Eat24 to GrubHub (GRUB) for nearly $300 million and consequently exited the food delivery market because it didn’t view the food delivery business as strategic to its future.