US Local Advertising Is a $151 Billion Opportunity for Facebook

Facebook’s (FB) investment in small businesses via the provision of training to small business owners could increase the company’s exposure to the multibillion-dollar local advertising sector. The US local advertising sector is poised to register its fastest annual growth in five years in 2018, according to BIA/Kelsey. The estimated local advertising budget includes spending on digital and traditional media such as television, radio, and print.