Google Wins Giant Ad-Tech Client
Google (GOOGL) has signed on Walt Disney (DIS) as an ad-technology customer in a multiyear deal, with Disney set to use Google’s Ad Manager platform to manage and deliver digital ads across its various platforms. Details of the deal, such as exactly how long it is expected to last and what Disney has agreed to pay for using Google’s ad technology, have not been disclosed. However, the deal is a huge win for Google in the race for ad-tech revenue.