Brexit-Weary Brits Hooking Up in a Villa Is ITV’s Reply to Netflix
This summer’s escapist relief for Brexit-bruised Britain comes from a group of scantily clad millennials cavorting on a Mediterranean Love Island. On average, it draws 2.7 million a night—4 million with catch-up viewing included—a windfall for ITV Plc. “It’s becoming quite a phenomenon,” said Kelly Williams, ITV’s commercial head.