Coca-Cola’s 4Q Revenue Beat Expectations but Fell Year-Over-Year
The decline in Coca-Cola’s 4Q17 revenue was primarily due to the impact of refranchising of the company’s bottling operations. Coca-Cola has been reducing its exposure to the lower-margin, capital-intensive bottling business and focusing more on its concentrates business. In October 2017, Coca-Cola completed the refranchising of its US bottling territories.