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Better Ad Tech Company: Taboola or Outbrain

·4-min read
Better Ad Tech Company: Taboola or Outbrain
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Taboola (NASDAQ: TBLA) and Outbrain (NASDAQ: OB) are two of the world's top providers of chumbox ads, which are often associated with "clickbait" articles. Chumboxes display grids of thumbnail ads with sensational headlines like "You Won't Believe What (Celebrity) Looks Like Now." Taboola and Outbrain had planned for several years to merge, but those talks collapsed last year as both companies grappled with pandemic-related challenges.

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