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Party City Opening 4x As Many Halloween Pop-Ups

Maurie Backman, The Motley Fool
·3-min read

In the spirit of aggressive marketing, retailers have been decking their aisles with spooky decorations and bulk candy since Labor Day in an attempt to capitalize on the Halloween boom. The pandemic threw Party City for a loop last year as consumers stopped shopping in stores and shifted to online orders due to safety concerns. Last October, it reduced its Halloween pop-ups by 90%, opening just 25 temporary locations instead of its usual 250 or so.

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