Did Alphabet’s Costs Keep Rising in Q2 2018?
Alphabet’s (GOOGL) costs and expenses have been on the rise in recent years as the company has continued to invest in the expansion of its closely watched cloud computing business. Investments in creating new products as well as the marketing of those new products are also driving Alphabet’s costs. In the first quarter, Alphabet’s expenses jumped 32.4% YoY (year-over-year) driven by big boosts in its search and marketing spending.