Tesla Is Doing Something It Has Never Done Before
One of the reasons Tesla (NASDAQ: TSLA) has been a trendy stock pick is its tendency to break all of the rules established by traditional automakers. Whether by solely offering electric vehicles (EVs), forsaking the dealer network model, using a non-union workforce, or not advertising, Tesla has disrupted the auto industry. CEO Elon Musk said at Tesla's annual shareholder meeting: "We'll try a little advertising and see how it goes."