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What Happened after Facebook Expanded Its Messenger Monetization?

What Happened after Facebook Expanded Its Messenger Monetization?

For about two weeks in the second quarter, Facebook (FB) ran an expanded advertising business in its Messenger subsidiary. It introduced video advertising on the Messenger app, which has more than 1.3 billion monthly active users. The Messenger autoplay video ads started appearing on June 18, a move that saw Facebook expand the monetization of its messaging app that previously only served static ads.