Why Adobe Acquired Magento

Earlier in the series, we discussed the acquisitions of Coresystems and DataScience.com by SAP (SAP) and Oracle (ORCL), respectively. On May 21, Adobe (ADBE) announced its acquisition of Magento Commerce for $1.7 billion. Discussing how this acquisition would boost Adobe’s offerings and its presence in the commerce space, Brad Rencher, executive vice president of digital experience at Adobe, said, “Adobe is the only company with leadership in content creation, marketing, advertising, analytics and now commerce—enabling real-time experiences across the entire customer journey.