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How Did Groupon Execute Its Priorities in 1Q18?

How Did Groupon Execute Its Priorities in 1Q18?

In recent years, Groupon (GRPN) has prioritized improving profitability over driving revenue growth. To drive profitability improvements, Groupon said it would continue to focus on growing its customer value in 2018. At Groupon, customer value is expressed as gross profit per customer.