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Why The Trade Desk, Roku, and Other Digital Advertising Stocks Got Crushed Today

Why The Trade Desk, Roku, and Other Digital Advertising Stocks Got Crushed Today

Netflix (NASDAQ: NFLX) made a surprise move yesterday regarding its ad-supported tier, and the decision is sending shock waves across the digital advertising landscape. As a result of the unexpected decision, many digital advertising stocks are crumbling today on what was already a decidedly down day for Wall Street. Shares of The Trade Desk (NASDAQ: TTD) and Magnite (NASDAQ: MGNI) were hit the hardest, down 8.2% and 7.8%, respectively, at 12:21 p.m. ET.