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Amazon's Ad Business Will Dominate the 2020s

Adam Levy, The Motley Fool
·5-min read
Amazon's Ad Business Will Dominate the 2020s

Amazon's (NASDAQ: AMZN) ad business might've been overshadowed in 2020 amid the boom in e-commerce that occurred as consumers stayed home and did more shopping online. Through the first nine months of 2020, Amazon's Other revenue line item, which consists primarily of advertising, increased 45%. Advertisers expect to spend larger and larger percentages of their ad budgets on Amazon ads over the next couple of years, according to a new survey from Cowen.