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What Did Alibaba See in Trendyol?

What Did Alibaba See in Trendyol?

Alibaba (BABA) recently struck a deal to buy a stake in Turkey-based online marketplace Trendyol. In addition to the Turkish market, Trendyol also serves the Middle East/North Africa region. Although financial details of the deal were not disclosed, a joint statement by Alibaba and Trendyol said it was the largest Internet transaction in Turkey to date.