Is There Particular Video Content That Works Best for Twitter?
Twitter’s (TWTR) video library has continued to expand, with its lineup now including sports, news, live, and on-demand videos in a variety of categories. While reporting its 3Q17 results, Twitter said that strength in its video segment was one of its key revenue drivers in the quarter. Twitter’s chief financial officer, Ned Segal, addressed this issue when he spoke at the recent UBS technology (QQQ) conference.