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Why SAP, ORCL, and ADBE Are Drawn to Customer Management

Why SAP, ORCL, and ADBE Are Drawn to Customer Management

Earlier in the series, we discussed SAP’s (SAP) recent acquisition and the launch of its new offering, C/4HANA, which targets the CRM (customer relationship management) space. Adobe (ADBE) and Oracle (ORCL) are also making strategic acquisitions and launching their product offerings to gain a strong foothold in the space. According to Gartner, global CRM software revenue soared to $39.5 billion in 2017 and overtook database management systems revenue, which reached $36.8 billion last year.