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Would You View Ads for Cheaper Phone Service? AT&T Bets Yes

Leo Sun, The Motley Fool
·5-min read
Would You View Ads for Cheaper Phone Service? AT&T Bets Yes
Would You View Ads for Cheaper Phone Service? AT&T Bets Yes

AT&T (NYSE: T) CEO John Stankey recently told Reuters that the telecom giant could launch ad-subsidized wireless plans within a year. Stankey claimed a "segment" of its customer base would likely accept some advertising on their phones "for a $5 or $10 reduction" in their monthly bills. Stankey also revealed that AT&T was testing "unified customer identifiers", which would allow it to sell targeted ads across its wireless network.