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Could Amazon Get Burned by Ditching Popular Google Ads?

Could Amazon Get Burned by Ditching Popular Google Ads?

Online shopping ads are big business for Internet search engine providers such as Alphabet’s (GOOGL) Google and Microsoft (MSFT). At Google, for instance, shopping ads are believed to grow at three times the rate of regular search ads. For retailers, Google’s product listing ads, which appear at the top of product search results, are highly prized.