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Amazon Offers More Perks to Justify Increased Prime Fees

Amazon Offers More Perks to Justify Increased Prime Fees

On May 15, e-commerce giant Amazon (AMZN) announced that it expects to offer a discount of 10% on sale items, as well as other weekly discounts on select items, at Whole Food stores to its Prime members. This move has been in the cards since it acquired Whole Foods for $13.7 billion in August 2017. The move is aimed at attracting more of the company’s customers to Whole Foods.