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CBS and Viacom Are Free to Explore Their Own Paths after Showdown

CBS and Viacom Are Free to Explore Their Own Paths after Showdown

The first half of 2018 was characterized by bickering between CBS (CBS) and Viacom (VIA) (VIAB). The Redstone family, which controls both broadcasting powerhouses through an entity known as National Amusements, has long expressed interest in merging them. In September 2016, National Amusements, whose chair is Shari Redstone, the daughter of media mogul Sumner Redstone, asked CBS and Viacom to explore a merger.