A Look at Blue Apron’s 1Q18 Sales
Blue Apron Holdings (APRN), an online meal kit provider, announced its 1Q18 earnings on May 3. On a YoY (year-over-year) basis, its revenue declined 20% since the company intentionally scaled back its marketing efforts to divert resources to its Linden fulfillment center to speed up operations. It stepped up its marketing efforts in the last week of December.