What’s Flowers Foods’ Sales Growth Strategy?

Flowers Foods (FLO) is a leading name in the bakery space. The company is best known for brands like Dave’s Killer Bread, Wonder, Nature’s Own, and Mrs. Freshley’s. The company’s recently reported 4Q17 results benefitted from strong demand for Dave’s Killer Bread. More importantly, the company added that Dave’s Killer Bread along with Wonder and Nature’s Own helped to improve its dollar share for six successive quarters, according to research firm IRI.