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The Impact of Amazon on HBO Max Subscriptions

The Impact of Amazon on HBO Max Subscriptions

Amazon (NASDAQ: AMZN) was a key strategic partner for HBO in the early days of its original direct-to-consumer streaming service, HBO Now. Last quarter, consumers who subscribed to HBO through Amazon found their subscriptions ended automatically, and AT&T worked to get them to sign up for HBO Max directly. Here's how HBO and AT&T have fared since then.