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Pandora Is Striving to Compete with Apple Music and Spotify

Sean Allen
Updated
Pandora Is Striving to Compete with Apple Music and Spotify

Music streaming company Pandora (P) has launched a family version of its premium service for $14.99 per month. An annual subscription of the family version is also available at an annual $164.98 fee, which would save users a month’s subscription fee annually. Pandora is far behind Spotify (SPOT) and Apple (AAPL) Music in terms of paid subscribers, as the graph below shows. Pandora’s new family plan could help it compete with Apple Music and Spotify, which already offer family deals at an identical price.

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