Inside Amazon’s Advertising Business Plans
A recent survey by United Parcel Service (UPS) showed that a plurality of people begin their shopping journies on marketplaces such as Amazon.com (AMZN) and eBay (EBAY). Amazon alone accounted for 29% of online product searches in 2017, with its share rising from 27% in the prior year. Search engines such as Alphabet’s (GOOGL) Google and Microsoft’s (MSFT) Bing accounted for just 15% of online product searches in 2017, unchanged from 2016.