Could Intense Competition Increase Verizon’s Churn Rate in 4Q17?
Now let’s take a look at Verizon’s (VZ) customer retention metric, or its churn rate. Wall Street analysts anticipate Verizon’s postpaid phone churn rate to rise in 4Q17 mainly due to growing competition in the postpaid market and strong promotional offers from competitors. Earlier in 3Q17, Verizon reported a postpaid phone churn rate of 0.75%, the tenth consecutive quarter in which it had a postpaid phone churn rate of less than 0.90%.