Porsche Digital expands US presence beyond Silicon Valley with new Atlanta office

Porsche Digital, the subsidiary of car maker Porsche, is opening its second U.S. location after launching its first in 2017 in Silicon Valley. The second North American office for this software and digital product-focused wing of Porsche will open in Atlanta, which is also the seat of Porsche's North American car business. Porsche Digital cited proximity to their auto business headquarters as one reason they picked Atlanta, but also pointed to Atlanta's "local tech talent" and "robust and constantly growing startup and tech sector" as key factors in its selection.