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Facebook’s Latest Move into Augmented Reality

Facebook’s Latest Move into Augmented Reality

Facebook (FB) stated in a blog post that it is bringing AR (augmented reality) technology to ads on its platform, which will let users try products using the technology before they buy the product. The AR-equipped ads will appear on the News Feed, giving users the option to “try” products such as clothes, sunglasses, or makeup using AR through their device camera.