How Twitter Gets Its Top Advertisers to Increase Their Spending
Twitter’s (TWTR) top 100 global advertisers increased their spending on the platform by 23% YoY (year-over-year) in 3Q17. What are big advertisers seeing on Twitter that encourages them to spend much more money on the platform? It turns out Twitter is getting it right in terms of ROI (return on investment) and ad measurements, and this is inspiring marketers to increase their advertising budgets to pitch to its audience.