Apple tries out the 'choose-your-own adventure' Twitter thread format that recently went viral
It looks like choose-your-own-adventure Twitter games won't be a one-hit wonder, now that Apple's social team has adopted the format. A new tweet from the @AppleTV Twitter account today helps users find a movie to watch by having them click through a series of Twitter threads. If you haven't seen this masterpiece of Twitter handiwork, give yourself a break this Friday and go try it.