Martin Sorrell Makes His First Deal After Leaving WPP

Martin Sorrell’s new venture acquired Dutch digital agency MediaMonks Multimedia Holding BV, beating his former employer WPP Plc in the auction and setting up a possible clash with the advertising powerhouse. Sorrell’s S4 Capital Ltd. is paying the owners of Amsterdam-based MediaMonks in shares of his investment company as well as cash, according to a statement Tuesday that didn’t include other terms. Bloomberg first reported that the deal could come as soon as Tuesday, with Sorrell outbidding WPP and rival suitors to pay about 300 million euros ($352 million).